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9 Essential Tips for Website Layout Design

David Gadsden | June 12, 2017 |

Designing the layout for a website is a lot like painting a masterpiece. The information is like the paint, and the Web is your canvas.

Just as painters like to make sure that their works will capture the attention of their audience more than any other painting before it is revealed to the public, web designers want to grab the attention of their audience as well. Here are a few tips that will keep viewers returning to your soon to be spectacular website.

1. Be intriguing from the very start

The top of your homepage is where your site reputation begins. Most of your visitors will rest their eyes here first. Make sure all of your essential information is dynamically displayed from the very start. Naturally you’ll want to include your logo. Logos solidify a brand name and make the company easily recognisable. You could also include links to other websites and commercials. If the site will contain a sign up and sign in area then the top of the homepage is an excellent place to start. What’s the number one value proposition of your product or service? Get it front and centre.

2. A logo is crucial

As mentioned above, you need a logo to kick off the brand theme, narrative and personality of your site. You can’t include a logo in your web design layout if the company doesn’t have one. If you discover that the business doesn’t have a set brand, then develop a unique logo that captures the nature of the business, and incorporate it into the design.

3. Keep the fancy stuff to a minimum

This tip may be against your natural instinct, but keep images, flash, and java scripts to a minimum. While it is an excellent idea to add visual appeal to your website, you don’t want slow down the viewing process with unnecessary bells and whistles. If a visitor has a slow connection, or if your heavy graphic website design is taking too long to load, then you’ll risk losing your audience.

4. Don’t be long winded

Instead of using long paragraphs try shorter paragraphs that have links to a full article. You don’t want to lose your viewer’s attention span due to monotonous type. Expertly concise content and web copy is crucial when it comes to website layout design and keeping your visitors from jumping ship before getting the point you’re trying to put across.

5. Fancy fonts should also be functional

Although expressive fonts can add to the theme of your layout, don’t go overboard. Choose a font type that will be easily legible for any necessarily longer pieces of writing. Also make sure that any changes in font size logically reflect the importance of calls to action, titles and other more elements.

6. Keep the navigation logical

Visitors should be able to navigate through your web pages effortlessly. Keep the layout logical, and leave a trail for your viewers by incorporating subtle clues to guide them where they want to go. Clear menus, a site map, and intuitive navigation will greatly increase the conversions from your website. Make it as easy as possible for people to get the necessary information to make a considered purchase… and they will.

7. Keep your theme consistent

There may be a plethora of exciting themes you could use for a website, but that doesn’t mean you should confuse things by throwing in multiple themes for one site. When you keep it to a single unified theme throughout, you can maintain consistency and give your website a clean professional look.

8. Don’t forget about screen resolution

A professional website design should be completely responsive and able to fit any screen resolution. Keep the various vantage points of your future viewers in mind as you design.

9. Colour is always important

Colour is an important aspect of most artistic projects. If you truly want your website to be spectacular, then avoid using colours that don’t blend well with each other. using a reasonably limited palette of colours on your website’s functional areas will prevent your design clouding the purpose of your site. Of course, if you want to include images, then you can be more relaxed with the colour restrictions.

Web designers everywhere want to grab the attention of their audience and keep it. When you follow these simple tips for web layout design, you’ll encourage your visitors to stay, read, interact, and buy from your site. Making it as informative, fun, interactive, simple, refreshing and intuitive as possible will increase your conversions, and improve your business.

If you are looking for truly unique web layout design, then you need to speak to Maistro. We have thousands of world class design service providers ready to pitch for your business, to help you make the most of your online presence, and become a real player in the future of ecommerce.

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